Travel built around you, planned by someone who has actually been there

Three ways I help you travel better, whether you are chasing a start line, dreaming up the perfect trip or moving a whole group from point A to point B.

I do not do cookie cutter planning. Through my partnerships with Fora and Virtuoso, my clients get flagged as VIPs at thousands of hotels worldwide, which means room upgrades, hotel credits and perks a booking site will never hand you. Pick the service that fits your trip and let's build something that is actually yours.

A man in a blue cycling jacket, black helmet, and pink sunglasses standing with a black racing bicycle indoors, with wooden doors and tiled floor in the background.

what I offer

A group of cyclists riding on a road, some wearing helmets and sports gear. The image is blurred, indicating fast movement or motion.

sports travel

Race day, handled like an athlete would handle it.

From cycling and the Tour de France to marathons, HYROX and Ironman, I plan the trip around the event. Cycling is where it started and it is still the heart of what I do, but the same brain works for any race, ride or endurance weekend. Hotels near the start line, transport timed to race morning and logistics a portal cannot see coming

Explore Sports Travel
Person lying on a table with travel items including a world map, passport, camera, sunglasses, a laptop, and a cup of coffee, preparing for a trip.

custom trip planning

No cookie cutter itineraries, ever.

Your ideas, your pace, your budget, turned into a seamless trip designed from the ground up. Luxury European escapes, complex multi-city routing or a bucket-list adventure, all built around the real people going and backed by Fora and Virtuoso VIP treatment

A group of friends with their arms around each other, sitting on a ledge near the water, watching boats and cable cars in the distance at sunset.

group travel

Get your whole group there without losing your mind. Hotel blocks, custom booking pages and coordinated logistics for event hosts, sports teams and any group that needs to move together. You focus on the event or the team. I get everyone there

Explore Group Travel
Explore Custom Trip Planning

What Sets Us Apart

I don't just plan the trip, I've ridden the roads, followed the races, and lived the experiences that make your journey unforgettable.

-Matt Appleton

Firsthand Experience

I don't just book travel, I live it. From riding iconic routes in France to following the Tour de France and exploring Europe extensively, every itinerary is informed by real-world experience, not just online research.

Sports Travel Expertise

As a marathon runner, cyclist, and endurance sports enthusiast, I understand the unique needs of athletes and spectators. Whether it's race logistics, bike transport, accommodations, or event planning, Appleton Travel speaks the language of sports travel.

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Personalized Planning

No packaged tours. No cookie-cutter itineraries. Every trip is thoughtfully designed around your interests, goals, travel style, and budget to create a truly custom experience.

VIP Access and Global Partnerships

Through partnerships with Fora Travel and the Virtuoso network, Appleton Travel can provide exclusive hotel perks, preferred partner amenities, upgrades, and insider benefits that most travelers cannot access on their own.

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Partners

The word "FORA" written in large black letters on a white background.
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Let’s Work Together

Tell us about your trip and we’ll work to bring it to life